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Digital Marketing Manager

in Remote Location

Digital Marketing Manager Job

Job Description Job Attributes+

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  • Job ID

    44fc120d-3f3c-49b2-b00c-6ce3427f8ba3

  • Req #

    20144030

  • Job Location

    Remote Location

  • Job Category

    Marketing

  • Job Type

    Regular

  • Schedule

    Full time

What Digital Marketing & eCommerce contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Digital Marketing & eCommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.

Job Summary
The Digital Marketing Manager plays a leading role in driving the strategy, initiatives, and programs for Edgepark, a division of Cardinal Health. This role is responsible for managing digital awareness, education, and conversion with the goal of driving revenue, user acquisitions, and brand recognition. It is imperative this role takes the lead on delivering growth by optimizing organic traffic channels including onsite content, SEO, landing pages, and communications (email/SMS) as well as owns the marketing automation technologies needed to deliver key communications.

In this highly collaborative role, this Manager will work with other marketing team members to generate creative content and leverage the full capabilities of the digital marketing platforms, and the IT, Product Management, and Customer Operations teams to deliver the right communications at the right time to the right customer.  

Responsibilities

Drive revenue growth with end-to-end management of organic marketing programs in support of new customer acquisition and retention efforts.Collaborate with the Channel Marketing team to optimize campaign success through marketing automation workflows.Continually analyze content through all digital channels to ensure resonation with the intended audience.Be the voice of internal and external customers to ensure all campaigns and projects meet needs and create a great customer experience.Understand overarching business objectives and strategy and collaborate with internal and external stakeholders to define campaign goals and KPIs.Drive data-driven analysis and insights to improve efficacy and value to the business.Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective digital marketing management.Define audience engagement strategies to ensure maximum potential for campaigns.Optimize traffic, conversion, and ROI based on brand, customer, and product growth strategies.Understand and implement SEO best practices on all web and landing pages.Identifies and remains current on global market trends and stays up to date on digital trends to maintain market competitiveness and achieve sustainable economic success.Effectively and appropriately collaborate with cross-functional teams to deliver on project objectives and customer-focused solutions, including product launches.Thinks beyond the patient to optimize the experience for healthcare practitioners, payers, and manufacturers.Ability to think innovatively and creatively and change course, if necessary, to achieve desired results.Cross-functional collaboration is a must with business intelligence, development, marketing, and commercial teams.Serve as a people manager and career coach for direct reports.


Qualifications

7+ years of experience in digital marketing, healthcare marketing experience preferredBS/BA degree, preferably in Marketing and/or equivalent experience preferredCollaborates with leadership and peers to ensure understanding of key initiatives and resultsOutstanding project management skills and the ability to prioritize, multi-task and be a self-starterExperience with full funnel execution and management of marketing campaignsProficient with Marketing Automation Technologies, ex- HubSpot, Salesforce Marketing CloudProficient working with transactional communication technologies in both email and SMS, ex- SendGridPrevious management of Content Management Systems, and eCommerce systems a plusFinancial and budgetary planning and forecasting for programs and campaigns, familiarity with Tableau a plusRelentlessly curious, customer centric and data driven, with a proven track record of turning insights into successful tacticsTeam player with excellent communication skills and possess the ability to present key ideas in an articulate mannerExpertise in campaign and channel analysis and reporting, including Google Analytics experience Google Analytics certification, a plus

What is expected of you and others at this level

Extremely proficient with data analysis and in quantitative and qualitative customer research, including conducting voice of customer (VOC) researchExperience developing strategic initiatives which align with business goals and budgetStrong understanding of both promotional and transactional communications and how to be effective in eachDynamic presentation skills and experience making effective presentations to large and varied audiences.Ability to shift priorities, demands, and timelines through analytical and problem-solving capabilities.Thrives in a fast-paced and dynamic environment, and can bring structure to complex, ambiguous situationsExperience in dealing with multiple brands and/or stakeholdersExcellent communication skills to collaborate with customers, peers, colleagues, and executives. You can succinctly articulate goals, progress, and priorities in written, verbal, and presentation formats.Manages department operations and supervises professional employees, front line supervisors and/or business support staffParticipates in the development of policies and procedures to achieve specific goalsEnsures employees operate within guidelinesDecisions have a short-term impact on work processes, outcomes and customersInteracts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior managementInteractions normally involve resolution of issues related to operations and/or projectsGains consensus from various parties involved

Anticipated salary range: $102,000 - $145,700

Bonus eligible: Yes

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programs

Application window anticipated to close: 08/12/2024 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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