Digital Marketing Manager Job
Job Description Job Attributes+
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Job ID
44fc120d-3f3c-49b2-b00c-6ce3427f8ba3
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Req #
20144030
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Job Location
Remote Location
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Job Category
Marketing
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Job Type
Regular
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Schedule
Full time
What Digital Marketing & eCommerce contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Digital Marketing & eCommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
Job Summary
The Digital Marketing Manager plays a leading role in driving the strategy, initiatives, and programs for Edgepark, a division of Cardinal Health. This role is responsible for managing digital awareness, education, and conversion with the goal of driving revenue, user acquisitions, and brand recognition. It is imperative this role takes the lead on delivering growth by optimizing organic traffic channels including onsite content, SEO, landing pages, and communications (email/SMS) as well as owns the marketing automation technologies needed to deliver key communications.
In this highly collaborative role, this Manager will work with other marketing team members to generate creative content and leverage the full capabilities of the digital marketing platforms, and the IT, Product Management, and Customer Operations teams to deliver the right communications at the right time to the right customer.
Responsibilities
Qualifications
What is expected of you and others at this level
Extremely proficient with data analysis and in quantitative and qualitative customer research, including conducting voice of customer (VOC) researchExperience developing strategic initiatives which align with business goals and budgetStrong understanding of both promotional and transactional communications and how to be effective in eachDynamic presentation skills and experience making effective presentations to large and varied audiences.Ability to shift priorities, demands, and timelines through analytical and problem-solving capabilities.Thrives in a fast-paced and dynamic environment, and can bring structure to complex, ambiguous situationsExperience in dealing with multiple brands and/or stakeholdersExcellent communication skills to collaborate with customers, peers, colleagues, and executives. You can succinctly articulate goals, progress, and priorities in written, verbal, and presentation formats.Manages department operations and supervises professional employees, front line supervisors and/or business support staffParticipates in the development of policies and procedures to achieve specific goalsEnsures employees operate within guidelinesDecisions have a short-term impact on work processes, outcomes and customersInteracts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior managementInteractions normally involve resolution of issues related to operations and/or projectsGains consensus from various parties involvedAnticipated salary range: $102,000 - $145,700
Bonus eligible: Yes
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programsApplication window anticipated to close: 08/12/2024 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.